Step 5: Know the decision-makers
After having identified the decision-makers in Step 3, you then want to better understand their perspectives, background, and interests. This will help you to better formulate your message to them (in Step 6).
- How much power do these decision-makers have to influence the issue?
- What is their interest in the outcome?
- How volatile is their position (i.e., how likely is it to change by your advocacy efforts or by other influences)?
- What is their profession or background?
- Have they made any statements for or against gender discrimination?
- Whose opinion do they care most about?
- Are they willing and able to act on issues of gender?
- What do the decision-makers value? (e.g., maternal health, women’s rights, cost-effectiveness of public health programs, youth?)_
- Are the president, minister of health, regional- and district-level leadership, and the manager of your facility supportive of gender equality?
- Is it an election year and could any of these decision-makers’ posts be affected?
- How should you approach each decision maker?